The fashion world is witnessing a full-circle moment as supermodel Adriana Lima reunites with Victoria’s Secret. However, this isn’t just a solo comeback; Lima is sharing the spotlight with her daughters, Valentina and Sienna, in a campaign that celebrates both family and fashion heritage.
A Return to Her Roots
Adriana Lima’s history with Victoria’s Secret is nothing short of legendary. A cornerstone of the brand since her debut in 1999, she was one of the original “Angels” and famously donned the prestigious $2 million Fantasy Bra. Her influence on the brand was so significant that she was once named the “most valuable Victoria’s Secret Angel.”
After a hiatus from the runway, Lima has returned to the brand through the new “Modeled After Mom” campaign. This move signals a shift in how legacy brands approach storytelling—moving away from solitary icons toward themes of intergenerational connection and relatability.
The “Modeled After Mom” Campaign
The new campaign features Lima alongside her two eldest daughters, Valentina (born 2009) and Sienna (born 2012). The promotional material, shared via Instagram, showcases the trio in coordinated gray and cream loungewear.
The campaign’s visual direction emphasizes a sense of intimacy and comfort:
– Visual Theme: The daughters are noted for their striking resemblance to their mother, creating a “mini-me” aesthetic.
– Brand Message: Victoria’s Secret framed the collaboration as a bridge between generations, using the tagline: “From one generation to the next, love leads the way.”
– Partnership: The content was created in collaboration with @spreadthejelly, blending high fashion with lifestyle-driven social media content.
From Supermodel to Matriarch
The transition from runway icon to mother has clearly redefined Lima’s perspective on her career and life. Having shared her two eldest daughters with ex-husband Marko Jarić and recently welcoming a son, Cyan, with partner Andre Lemmers, Lima has been vocal about the transformative power of motherhood.
In past reflections, Lima noted that parenthood has brought a newfound sense of maturity and security, fundamentally shifting her life’s priorities. This evolution is evident in her recent professional choices, where she leverages her status not just as a model, but as a matriarch, lending a layer of authenticity to the brand’s new direction.
“Becoming a parent has really changed me completely… I am, in my head, more mature, more secure. It changed my priorities completely.” — Adriana Lima
Conclusion
By featuring her daughters in this latest campaign, Adriana Lima is bridging her storied past with a new era of brand storytelling that prioritizes family and legacy. This collaboration marks a strategic pivot for Victoria’s Secret, moving from pure glamour toward a more human, multi-generational narrative.
