Frozen pancakes are a convenient breakfast solution, but quality varies wildly. To determine which brands deliver the best taste and texture, we conducted a blind taste test of six popular options: 365 by Whole Foods, Stop & Shop, De Wafelbakkers, Eggo, Bluey, and Trader Joe’s Silver Dollar. Our editors sampled each brand without knowing which was which, evaluating them based on fluffiness, flavor balance, and overall enjoyment.
What Makes a Good Frozen Pancake?
The ideal pancake—whether homemade or frozen—should be light, fluffy, and tender, avoiding the pitfalls of dryness, density, or a rubbery texture. A subtle sweetness is acceptable, but the pancake must remain neutral enough to complement toppings like maple syrup, fruit, or whipped cream. Seasoning should be present without being overpowering, and the absence of soapy or metallic aftertastes from excessive baking powder or soda is crucial.
The Verdict: 365 by Whole Foods Takes the Crown
365 by Whole Foods Buttermilk Pancakes emerged as the clear winner, praised for its balanced flavor and near-homemade texture. Associate Editorial Director Megan described them as “mild but not overly sweet” and “fluffy, almost like homemade.” Editorial Director Daniel agreed, calling them “real” pancakes—a high compliment for a frozen product. While one editor found them slightly dry, the consensus was overwhelmingly positive. Notably, these pancakes are sweetened with cane sugar, avoiding the high fructose corn syrup found in some competitors.
Runners-Up Worth Considering
Stop & Shop Buttermilk Pancakes secured a strong second place, with tasters noting its distinct sweetness and fluffy texture. Some found it slightly too sugary, but those with a sweet tooth would likely enjoy it.
De Wafelbakkers Buttermilk Pancakes rounded out the top three, praised for its balanced flavor and mild seasoning. Testers appreciated its neutral taste, making it a versatile base for various toppings.
Why Flavor Matters: The Role of Malt and Buttermilk
The best frozen pancakes aren’t just about sweetness; they’re about depth of flavor. Buttermilk, a key ingredient in most recipes, provides both leavening and a pleasant tang. The inclusion of malted barley flour or extract—found in all top performers—contributes a rich, nutty flavor that elevates the overall taste. Malting transforms starches into complex sugars, adding savory depth that enhances the pancake’s profile.
Testing Methodology: Blind and Impartial
To ensure objectivity, all taste tests were conducted blind, with brands concealed and samples tasted in random order. Tasters filled out detailed sheets ranking each product without discussion, preventing bias. All data was tabulated without editorial input, providing the most impartial representation of actual results possible.
Ultimately, while convenience is the draw of frozen pancakes, flavor shouldn’t be sacrificed. The 365 by Whole Foods Buttermilk Pancakes stand out as the best option, delivering a satisfying breakfast experience that rivals homemade quality.
