Fly By Jing, the rapidly growing food brand known for its authentic Sichuan flavors, has introduced two new instant noodle options: Creamy Sesame and Roasted Garlic. These additions broaden the brand’s existing lineup, which includes Classic Soy, Chili Crisp, and Sweet + Spicy varieties, catering to a wider range of palates while maintaining the high-quality standards that have made Fly By Jing a favorite among food enthusiasts.
From Sichuan Roots to Instant Noodle Innovation
Founded in 2018 by Jing Gao, Fly By Jing began with a mission to bring the bold tastes of her hometown, Chengdu, China, to a global audience. The brand initially gained recognition for its signature Sichuan Chili Crisp, which quickly became a pantry staple for many. Now, Fly By Jing is applying its expertise to instant noodles, aiming to offer a convenient yet flavorful alternative to traditional takeout or home-cooked meals.
The Science of the Noodle: Fermentation for Texture
Fly By Jing’s noodles stand out due to their unique production process. The brand ferments its noodles in the sun for 48 hours, a method that gives them a distinctive chewy texture. Each six-serving pack of noodles also provides at least 12 grams of protein per serving, making them a surprisingly nutritious meal option. At $5 per pack, they offer a cost-effective and quick solution for lunch or dinner, cooking in just six minutes.
First Impressions: A Taste Test from the Kitchn Team
Early reviews from food professionals have been overwhelmingly positive. Haley, a Kitchn contributor, found the Chili Crisp and Sweet + Spicy noodles so satisfying that she questioned whether she would ever order takeout again. Carolyn Moore, AT’s Email Editor, raved about the Creamy Sesame flavor, describing it as “ridiculously delicious” with a layered, spicy sauce perfect for quick work-from-home lunches. The Roasted Garlic noodles also received praise for their rich umami flavor, which some reviewers found even better than takeout.
Versatility and Customization
The new flavors offer something for everyone. The Creamy Sesame provides a mild, nutty heat, while the Roasted Garlic is entirely spice-free. Both varieties can be further customized: Fly By Jing suggests pairing the Roasted Garlic noodles with scallions, broccoli, and sesame seeds for an enhanced meal, or adding a spoonful of their signature chili crisp for extra kick.
Fly By Jing’s expansion into new noodle flavors demonstrates its commitment to delivering authentic, high-quality Asian cuisine in accessible formats. The brand’s success lies in its ability to balance convenience with bold, complex flavors, making its products a compelling alternative to traditional dining options. Consumers can purchase the new flavors at Whole Foods stores or directly from Fly By Jing, with the option of purchasing a variety pack for maximum savings.
