Jaedyn Shaw, the 20-year-old star midfielder, is fresh off a remarkable NWSL Championship victory with Gotham FC. The team’s unexpected run to the title – secured less than a month ago – has been described as “unforgettable” by Shaw, who emphasizes the unparalleled energy of playing before a supportive fanbase. This win follows a $1.25 million transfer from the North Carolina Courage, a league record that immediately paid dividends with Shaw scoring in her Gotham debut and contributing significantly to their playoff run.
A Rising Force in US Soccer
Shaw’s success isn’t limited to the NWSL. With 31 appearances for the U.S. Women’s National Team and an Olympic gold medal already under her belt, she represents the next generation of American soccer talent. Her move to Gotham, though strategically valuable for the club, was personally transformative. Shaw openly discusses struggling with confidence before the transfer, but credits her new environment for reigniting her passion and allowing her to play with renewed conviction.
The Growing Intersection of Sports and Beauty
Shaw’s visibility extends beyond the field, partnering with e.l.f. Cosmetics as the NWSL’s first-ever beauty sponsor. This collaboration isn’t merely promotional; it highlights a growing trend of mainstream brands actively investing in women’s sports, going beyond traditional sponsorship to create immersive experiences like the floating pitch in San Francisco Bay and glam activations at championship events.
“Having partners like e.l.f. there to celebrate with us and cheer us on really highlighted how important it is to have people and brands that authentically support women in sports,” Shaw says.
This shift signifies a wider recognition of women athletes not just as performers but as cultural figures worthy of investment and representation.
From Club to National Team: Maintaining Momentum
Looking ahead, Shaw is now refocusing on training camp with the USWNT. She describes her approach as a deliberate “reset,” acknowledging the importance of savoring championship moments before shifting her energy toward new goals. The ability to compartmentalize and maintain peak performance across multiple levels of competition is crucial for elite athletes like Shaw.
Advice for Aspiring Athletes
Shaw stresses the importance of a strong support system, both on and off the field. She advises young athletes to surround themselves with people who believe in them, including family, friends, and coaches, while also seeking out brands and communities that champion female empowerment.
Wellness and Balance
Shaw’s approach to wellness is practical: “simple but effective.” She relies on products from e.l.f. for long-lasting beauty routines, prioritizing hydration and recovery, alongside a balanced lifestyle that includes time with loved ones. This holistic approach underscores the need for athletes to prioritize mental and physical well-being amid demanding schedules.
Shaw’s rise embodies a broader trend: the increasing visibility and value of female athletes in both sports and culture. Her success, coupled with growing brand investment, signals a promising future for women’s soccer and the athletes who are driving its momentum.
Ultimately, Jaedyn Shaw’s story is a testament to the power of confidence, the importance of support, and the evolving landscape of women’s sports.
