A new analysis of the past year’s drink trends reveals that the margarita is the most popular cocktail in nearly half of U.S. states. The data, compiled from the last 12 months, shows a clear preference for the tequila-based drink across the country, with the martini and old fashioned trailing behind.
Regional Favorites
The study identified distinct regional preferences.
- Margaritas dominate: The cocktail reigns supreme in 29 states, concentrated in the Sun Belt, Midwest, and Plains regions. This suggests a broad appeal, likely due to its simplicity, affordability, and adaptability to various flavors.
- Martinis in the Northeast: A martini is the go-to drink in 14 states, mostly clustered in the Northeast and Mid-Atlantic. This indicates a preference for a more refined, classic cocktail in these areas.
- Old Fashioneds in the Upper Midwest: The Old Fashioned is most popular in Alaska, Idaho, Minnesota, West Virginia, and Wisconsin. This suggests a strong tradition of whiskey-based drinks in these states.
- Local Specialties: Hawaii favors the Mai Tai, reflecting its tropical climate and culture, while Louisiana leans towards the Daiquiri, possibly due to its proximity to Caribbean influences.
Why This Matters
The dominance of the margarita is not surprising. Its versatility allows for endless variations, from classic lime to passion fruit, making it adaptable to local tastes and seasonal ingredients. The martini’s popularity in the Northeast may reflect a cultural emphasis on sophistication and tradition. The study also highlights how regional preferences are influenced by climate, local culture, and economic factors.
These trends are useful for bars, distilleries, and marketers looking to tailor their offerings to specific demographics. The data also suggests that cocktail culture is becoming increasingly fragmented, with consumers seeking both classic and hyper-localized experiences.
The U.S. cocktail landscape is diverse, but the margarita’s widespread appeal underscores its position as the nation’s drink of choice.
